SKU: 0470289600

What's the most valuable asset you or your business possesses? Is it your physical resources? Your intellectual properties? Your workforce? Your skills and knowledge? All are important aspects of business success. But you can't get the most advantage from any one of them if you don't make the right strategic investments in your relationships. Relationship Economics takes a unique and strategic view of business relationships as a platform for long-term business growth and success. This goes far beyond simplistic "networking" or the exchange of business cards. Thinking strategically about business relationships is a proven way to move your business or career forward. Based on interviews with more than 1,000 managers, directors, and executives from a wide range of companies, Relationship Economics reveals that success comes from investing in people for extraordinary returns. It introduces new concepts in relationship management, including the exchange of Relationship Currency, the accumulation of Reputation Capital, and the building of Professional Net Worth. These are the fundamental qualities and measures of busi-ness relationships, and once you understand them, you'll be able to turn your contacts into better execution, performance, and results.